THE BEST PET FOOD RESPECTS NATURE

The evidence is clear that natural foods are the most healthy foods. This was intuitively known for eons before the industrial era. Then our attention was diverted with machines and consumerism.

A NUTRITION SYLLOGISM:

• Food comes from nature.
• Life comes from nature.
• Things equal to the same things are equal to each other: Natural life requires natural food.

However, since it was discovered that having the word "natural" on a label would increase sales, companies have increasingly given it preeminence in their marketing vocabulary. The result? "Natural" fruit juice was discovered to contain only 5% real fruit juice, "natural" cookies may consist primarily of sugar, and "natural" pet food can be virtually indistinguishable from the "unnatural" kind that has been around for decades. Of course anything can be called "natural" since atoms are natural and everything is made of atoms. This proves that any decent and respectable word can be manipulated to seduce consumers.

There is still the lingering feeling among a public entranced with technology that what is produced in a laboratory or factory is superior, more complicated, more scientific, more proven than natural things. However, technology is simply based upon discovery of the laws and substances of nature. Technology is but a crude and dim view of the infinite technology, nature itself.

Although reductionistic technology (focusing on parts and pieces - such as % protein, % fat, % vitamin A, etc.) may result in the discovery of some nutritional diseases, and even cure them with supplements. But nutritional diseases are caused by reductionistic technology in the first place- fractionating and destroying nutritional elements through food processing. The cause should not be credited with the cure.

In your quest for the best pet food, keep in mind that nature is the ultimate technology. That is the beginning of health wisdom.

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Thought for the day: "A man who carries a cat by the tail learns something he can learn in no other way." – Mark Twain

Word of the day: dietician - noun: someone who takes classes in order to learn how to make 24% of hospitalized patients malnourished within two weeks by feeding them sugared or "diet" pop, enriched white bread, colored jello, and instant potatoes. That's not the true definition, but it is arguably a fair one given the results.