This site is designed to bring reason and fact to the dilemma of selecting healthy dog foods and healthy cat foods. The Internet abounds wi...

When people consider the merit of messages, they automatically have biases depending upon how the message is delivered. The mind gives pri...

Self-appointed pet food advisors, reviewers, raters, and rankers should be relied upon no more than the validity of the criteria they use i...

Health is about truth. That is what the body best responds to. Unfortunately, in the race for dollars, truth is manipulated, distorted, ben...

Many merits claimed by pet food companies have nothing to do with safe and healthy nutrition , but a lot to do with selling. In a marketplac...